The Benefits of Cycling in Thailand Assignment Example | Topics and Well Written Essays - 3000 words - 6

The Benefits of Cycling in Thailand - Assignment Example With the increasing rate of global warming, various governments are coming up with strategies to curb this trend. Different strategies are drafted in order to reduce the rate of carbon emission in the atmosphere. Motor engines are cited as one of the major contributors of carbon gas emission. This has resulted in rising sea level and desertification in different parts of the world. As a result, people have opted to use means of transport that emit few gases or none at all. In Thailand, the government has even gone ahead to intervene in issue in order to reduce the number of bicycle users. This provides an opportunity for the bicycle producers to make high profits as many people will look forward towards purchasing the bicycles. This paper will, therefore, analyze the market prospects, target customers, consumer buying behaviors, how to position the product in the market and segment the market. The main aim of this paper is to have insight details concerning the market, population, an d demographics in the area that may affect the performance of the product in the market. Nevertheless, some of the assumptions are that the market forces will be constant, and no risks will face the market. In addition, some of the limitations that we may encounter are lack of accurate data concerning the population and the number of purchases made in a day. In order to gain data and current information, we will use secondary data. This will reduce any traces of errors which might mislead business trying to invest in the country. In addition, we will have to forecast future trend using the experiences in the market. This will help us in coming up with the appropriate strategy to use in penetrating the market. Power bike organization was founded in 2006 by Ning and Nui in Roi Et. Power bike organization is one of the leading accessories and cycle retail shops in Roi Et. Powerbike is operated as a family (Ho and Madden-Hallet, 2010, p. 51).